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In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [24] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with ...
Introduced in 2001, Bratz is MGA's most successful product line, with various spin-offs from the original teenage dolls, including miniature versions (Lil' Bratz), kid versions (Bratz Kidz), baby dolls (Bratz Babyz), pets (Bratz Petz), tiny baby dolls with pets (Lil' Angelz), TV series (of the same name), live-action feature film (Bratz: The Movie) and direct-to-video film (Bratz Girlz Really ...
In May 2001, MGA Entertainment launched the Bratz series of dolls, a move that gave Barbie her first serious competition in the fashion doll market. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold ...
In the wake of the record-breaking Barbie movie, Bratz are mounting a comeback, and they’re recruiting Kylie Jenner to do it.
Bratz, the popular toy brand, described celebrity Kylie Jenner as the embodiment of what its dolls have stood for since their debut over two decades ago, calling her “disruptive and rebellious ...
Kylie Jenner’s most iconic fashion looks will never be forgotten thanks to Bratz. The 25-year-old reality star joined forces with the toy company for its first-ever celebrity capsule, which ...