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By 1997, the Journal of Direct Marketing had re-branded to become the Journal of Interactive Marketing, which continues today. [ citation needed ] In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer ...
The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions ...
Neslin is an Associate Editor for the Journal of Marketing. He sits on the editorial boards of the Journal of Marketing Research, Marketing Letters, Journal of Interactive Marketing, and the Journal of the Academy of Marketing Science. [3]
As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing from the University of Michigan in 1990, [5] and the Journal of International Marketing from Michigan State ...
In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the "paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers". This is most commonly ...
His research papers have appeared in numerous scholarly journals including the Journal of Marketing, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research.
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
Rogers, B., & Clark, L. (2016). CABS: a conceptual model for context-aware B2B sales applications. Journal of Research in Interactive Marketing. Rogers B (2011). "Business development" in "The marketing century" (Eds: Kouri J) the Centenary Handbook of the Chartered Institute of Marketing, John Wiley and Son, Chichester; Rogers B (2007).