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Contrary to their current perception, in its early years, the Bauhaus school printed serif art nouveau typefaces. After some years of design work at the school, Herbert Bayer and Joost Schmidt created the more recognizable proposals—sans-serif geometric letterings, with decorative elements of the font removed for a crisp industrial style.
His multi-layered style means that an element of deciphering is introduced, the viewer being asked to disentangle images and meanings from the artwork. [4] [5] The clear linear elements of his work and Pref's evolving interest in typography trespass across the borders of fine and graphic art in energetic and intriguing ways. [6] [7]
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces , point sizes , line lengths , line spacing , letter spacing , and spaces between pairs of letters . [ 1 ]
Calligraphy (from Ancient Greek καλλιγραφία (kalligraphía) 'beautiful writing') is a visual art related to writing.It is the design and execution of lettering with a pen, ink brush, or other writing instrument.
His work is held in the collection of the Cooper-Hewitt, National Design Museum, the Brauer Museum of Art, and the Museum of Modern Art. He was the recipient of the 2007 AIGA Medal, according to Lorraine Wild. He was also the recipient of a Chrysler Award in 1997. Curt Cloninger called Fella "the contemporary master of hand-drawn typography."
It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. Type designers use the basic concepts of strokes, counter, body, and structural groups when designing typefaces.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns – a most important element in legibility and easy reading."
Cultural tradition ensured that German typography and type design remained true to the gothic/blackletter spirit; but the parallel influence of the humanist and neo-classical typography in Italy (the first country outside of Germany with a printing press) catalyzed texture into four additional sub-styles that were distinct, structurally rich ...