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Infant and toddler clothing size is typically based on age. [1] These are usually preemie for a preterm birth baby, 0 to 3 months, 3 to 6 months, 6 to 9 months, 9 to 12 months, 12 months, 18 months, and 24 months, though there is no industry standard definition for those sizes. [1]
The brand carries baby sizes from preemie to 24 months, but it also offers clothing for toddlers and older children up to size 14, so you can continue to dress your kids in Carter's as they grow.
American sizes for baby clothes are usually based on the child's weight. European sizes are usually based on the child's height. These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to 67 centimetres (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight. [5]
Historically maternity clothing has not generally been considered a potentially profitable area for most major clothing manufacturers due to a belief that many women would not purchase clothes intended for only a few months of wearing. [23] Declining birth rates have also reduced sales. [4]
Researchers at UK corporate uniform store Simon Jersey surveyed 2,000 women and found the average woman spends about five months of her working life picking out the perfect outfit:
Buy Buy Baby (stylized buybuy BABY) is an American big-box retail chain selling clothing, strollers, and other items for use with infants and young children. At its peak, it operated 137 stores across the United States. [ 1 ]