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This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, he/she needs to do a lot of research on his/her audience's background to understand the values and knowledge of their audience to persuade ...
An enthymeme is persuasive because the audience provides the missing premise. Because the audience participates in providing the missing premise, they are more likely to be persuaded by the message. Aristotle identified three different types or genres of civic rhetoric: [70]: I.3 Forensic (also known as judicial)
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
Someone who commits to a stance tends to behave according to that commitment. Commitment is an effective persuasive technique, because once you get someone to commit, they are more likely to engage in self-persuasion, providing themselves and others with reasons and justifications to support their commitment in order to avoid dissonance.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them. [3]
Two types of cognitive responses exist: direct and indirect. Direct responses are relevant to the material being presented and can increase persuasion. For example, when presented with the fact, “ 9 out of 10 college students drink alcohol”, and your cognitive response is, “ Yeah, I would say most of the people at my school are drinkers ...
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...