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Chocolatiers, Rowntree's and Cadbury pioneered the early selection boxes which were saved for by way of a Christmas club over many months, to be collected around Christmas time. [1] Choice and variation of contents were the consumer's choice, and often the value of the selection box would exceed a week's wages.
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In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the century since it was introduced. In 1924 a one-pound box was introduced, and by the mid-1930s the Cadbury's Milk Tray assortment was outselling all its competitors.
Cadbury's Heroes (previously Cadbury's Miniature Heroes), and known as Cadbury's Favourites in Australia and New Zealand, is a brand of packaged confectionery containing a selection of miniature chocolate bars manufactured by Cadbury.
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