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Le Follet was a Parisian fashion magazine, published weekly from November 1829 to 1892. [1] It was at one point merged with Le Courrier de la Mode. It was richly illustrated with fashion plates. Le Follet belonged to the numerous fashion magazines which from the 1820s onward replaced the previous dominance of Journal des dames et des modes. It ...
The magazine was preceded by the hugely expensive and exclusive Galerie des Modes et Costumes Français, which was published rarely and consisted of a series of decorative fashion plates, expanding on the fashion aspect idea of the almanach pocket books, which was popular during the 18th-century and normally contained one fashion plate each.
Fashion plates should not be confused with costume plates. As outlined by the French social and cultural historian Daniel Roche, there was a point when depictions of costume and of fashion "diverged": [16] the latter came to depict clothes of the present day, while the former came to represent clothes "after the event", that is, after the epoch of the fashionable style.
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The innovative Galerie des modes is the most expansive and perhaps the best known project of the print merchants Jacques Esnauts (or Esnault) and Michel Rapilly. Both of these men hailed from the region of Normandy (Esnauts came from Magny-le-Désert, and Rapilly came from Pirou), and the name of their publishing house, Ville de Coutances, reflects these common origins.
An example of a fashion plate (1844) Fashion journalism developed during the 18th century, when the fashion dolls – dolls designed to display relevant fashion ensembles – were replaced by fashion magazines, notably the Cabinet des Modes, which is recognized to be the first true fashion magazine. [2]
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An 1859 fashion plate from Godey's Lady's Book showing crinoline fashions. The magazine was expensive for the time; subscribers paid $3 per year (for comparison, The Saturday Evening Post was only $2 per year). [8] Even so, it was the most popular journal in its day. [9] Under Hale's editorship, the list of subscribers to Godey's reached ...