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"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
The runner then swings a sledgehammer at the screen, breaking it, and a voiceover says, "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984 ."
It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s novel of the same name, featured a ...
Created by the ad agency Chiat/Day and Apple , “1984” elevated Super Bowl ads to a whole new level.Today, tech historians, ad pros, and techies alike all look back at the commercial not only ...
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
In 1983, the Chiat/Day advertising agency held a casting call in London, on behalf of their client, Apple Computer, for what would prove to be a landmark television commercial. The vision of the agency and director Ridley Scott stipulated an actress capable of running up to a large video screen, spinning with a sledgehammer , and releasing it ...
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
This commercial makes me wish that the Bills Mafia tradition of jumping through folding tables really was passed down through thousands upon thousands of years, from Rome all the way to Buffalo ...