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The Levels of Processing model, created by Fergus I. M. Craik and Robert S. Lockhart in 1972, describes memory recall of stimuli as a function of the depth of mental processing. More analysis produce more elaborate and stronger memory than lower levels of processing. Depth of processing falls on a shallow to deep continuum.
Fergus Ian Muirden Craik FRS (born 17 April 1935, Edinburgh, Scotland) is a cognitive psychologist known for his research on levels of processing in memory. This work was done in collaboration with Robert Lockhart at the University of Toronto in 1972 and continued with another collaborative effort with Endel Tulving in 1975.
Craik and Lockhart proposed a framework for the various levels of processing a stimulus. They assumed that the level or depth of processing of a stimulus has a large effect on its memorability. Deeper analysis produces more elaborate, longer-lasting and stronger memory traces.
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In 1972, Craik and Lockhart proposed that memory recall involves multiple processes operating at different levels. Maintenance rehearsal involves repeatedly processing an item at the same level (Baddeley, 2009) [full citation needed], which requires little attention.
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According to Craik and Lockhart, the encoding of sensory information would be considered shallow processing, as it is highly automatic and requires very little focus. Deeper level processing requires more attention being given to the stimulus and engages more cognitive systems to encode the information.