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Fun facts aside, one of the most important strategies that Steve Jobs implemented upon his return was to quickly slim down Apple's product offerings by focusing on depth instead of breadth, which ...
The term product assortment refers to the combination of both product breadth and depth. The main characteristics of a company's product assortment are: [4] (1) the length or number of products lines the number of different products carried by a store (2) the breadth refers to the variety of product lines that a store offers.
In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually. [1] The products in the product line can come in various sizes, colours, qualities or prices. [2]
In deciding what type of new food products a consumer would most prefer, a manufacturer can either try to develop a new food product or try to modify or extend an existing food. For example, a sweet, flavored yogurt drink would be a new product, but milk in a new flavor (such as chocolate strawberry) would be an extension of an existing product.
Porter's generic strategies detail the interaction between cost minimization strategies, product differentiation strategies, and market focus strategies of firms. [1] Michael Porter described an industry as having multiple segments that can be targeted by a firm. The breadth of its targeting refers to the competitive scope of the
Some oversaw parts of the marketing division, others had talent operations funnel into them, and still others worked hand-in-hand with the tech department and finance heads.
What products will be offered (i.e., the breadth and depth of the product line)? Who will be the target customers (i.e., the boundaries of the market segments)? How will the products reach those customers (i.e., the distribution channel, and are there viable possibilities that create a solid business model)? At what price should the products be ...
Nearly every fast food chain makes their version of breaded and fried chicken strips, and a growing number of restaurants offer tenders. We tasted tenders, strips and fingers from 11 fast food and ...
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