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  2. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...

  3. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    [11] [15] In this regard, methodology comes after formulating a research question and helps the researchers decide what methods to use in the process. For example, methodology should assist the researcher in deciding why one method of sampling is preferable to another in a particular case or which form of data analysis is likely to bring the ...

  4. Event study - Wikipedia

    en.wikipedia.org/wiki/Event_study

    Event studies are thus common to various research areas, such as accounting and finance, management, economics, marketing, information technology, law, political science, operations and supply chain management. [4] One aspect often used to structure the overall body of event studies is the breadth of the studied event types.

  5. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.

  6. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details ...

  7. SRI International - Wikipedia

    en.wikipedia.org/wiki/SRI_International

    SRI International (SRI) is a nonprofit scientific research institute and organization headquartered in Menlo Park, California, United States.It was established in 1946 by trustees of Stanford University to serve as a center of innovation to support economic development in the region.

  8. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.

  9. Linear model of innovation - Wikipedia

    en.wikipedia.org/wiki/Linear_model_of_innovation

    Original model of three phases of the process of technological change: Invention is followed by Innovation, which is followed by Diffusion. The Linear Model of Innovation was an early model designed to understand the relationship of science and technology that begins with basic research that flows into applied research, development and diffusion [1]