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Reputation management, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. It is a marketing technique used to modify a company's reputation in a positive way. [ 1 ]
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
Reputation.com was founded as ReputationDefender by Michael Fertik [2] in 2006. [3] In January 2011, the company changed its name from ReputationDefender to Reputation.com as its focus changed to enterprise services. [4] The business-to-consumer product line continued to be sold under the ReputationDefender name.
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