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Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
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Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a web service and application programming interface (API) that gives application programmers access to Amazon's product catalog data.
A9's advertising technology group began delivering sponsored link advertisements on the Amazon.com retail Web site in 2003 and continued to manage this program for Amazon properties. A9 also invested in display advertising technology, including technology for Amazon's ad-supported e-reader, the Kindle with special offers. [citation needed]
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Mary Long: When you were going through this car buying process on Amazon, potentially, you didn't go all the way. I've heard a rumor that you can get a $2,300 gift card. I've heard a rumor that ...
AllAdvantage ultimately fell victim to the sharp decline in advertising spending as the dot-com bubble burst and the U.S. economy entered a recessionary period in mid-2000. AllAdvantage planned an initial public offering of stock in early 2000, underwritten by investment banker Frank Quattrone of the firm Credit Suisse First Boston . [ 10 ]
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