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The Apple logo alongside the Motter Tektura typeface. Before the introduction of the first Macintosh, Apple used a typeface called Motter Tektura for their company logo and product labels, [1] which was originally designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). [2]
The symbol of an apple is still strongly associated with teachers to this day, with apples being a popular theme for gifts and awards given to exemplary teachers. [23] In North Caucasian mythology , the Narts possessed a tree which grew apples that would guarantee a child to the person who consumed them, based on which side of the apple was eaten.
Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership. [8] [11] The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. [12] To finance its creation, Jobs sold his Volkswagen Bus, and Wozniak sold his HP-65 calculator.
The logo was designed with a bite so that it would not be confused with a cherry. [6] The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7]
When Woolworths, one of Australia's largest retailers, created an apple-shaped logo in 2008, the move largely went unnoticed. But a few months later, when the company sought a blanket trademark ...
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Butterfly Symbolism. The butterfly isn't just an elegant emblem in Ree's world. In Greek mythology, psyche (which means "soul" or "butterfly") is often depicted with butterfly wings.
Other motifs include minimal surface texturing and an inlaid three-dimensional Apple logo which was diamond cut to the exact shape. The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990. The Snow White design language established Apple as a design leader in the consumer electronics industry.