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  2. Rosy retrospection - Wikipedia

    en.wikipedia.org/wiki/Rosy_retrospection

    Some research suggests a 'blue retrospective' which also exaggerates negative emotions. Though it is a cognitive bias which distorts one's view of reality , it is suggested that rosy retrospection serves a useful purpose in increasing self-esteem and sense of well-being .

  3. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products.

  4. Emotion - Wikipedia

    en.wikipedia.org/wiki/Emotion

    Research on emotions reveals the strong presence of cross-cultural differences in emotional reactions and that emotional reactions are likely to be culture-specific. [138] In strategic settings, cross-cultural research on emotions is required for understanding the psychological situation of a given population or specific actors. This implies ...

  5. Experience sampling method - Wikipedia

    en.wikipedia.org/wiki/Experience_sampling_method

    The experience sampling method (ESM), [1] also referred to as a daily diary method, or ecological momentary assessment (EMA), is an intensive longitudinal research methodology that involves asking participants to report on their thoughts, feelings, behaviors, and/or environment on multiple occasions over time. [2]

  6. Project Joshua Blue - Wikipedia

    en.wikipedia.org/wiki/Project_Joshua_Blue

    According to researchers at IBM's Thomas J. Watson Research Center, the main goal of Joshua Blue is "to achieve cognitive flexibility that approaches human functioning". [1] In short, IBM is aiming to design Joshua Blue to 'think like a human', mainly in terms of emotional thought. [2]

  7. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    Agents' emotions can have effects on four broad sets of factors: Emotions of other persons; Inferences of other persons; Behaviors of other persons; Interactions and relationships between the agent and other persons. Emotion may affect not only the person at whom it was directed, but also third parties who observe an agent's emotion.

  8. Stroop effect - Wikipedia

    en.wikipedia.org/wiki/Stroop_effect

    The effect had previously been published in Germany in 1929 by other authors. [3] [4] [5] The original paper by Stroop has been one of the most cited papers in the history of experimental psychology, leading to more than 700 Stroop-related articles in literature. [5]

  9. Emotional expression - Wikipedia

    en.wikipedia.org/wiki/Emotional_expression

    Expressing emotions can have important effects on individuals’ well-being and relationships with others, depending on how and with whom the emotions are shared. Emotions convey information about our needs, where negative emotions can signal that a need has not been met and positive emotions signal that it has been meet. In some contexts ...