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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
Starke Eltern – Starke Kinder is the parent education course of the German Child Protection Alliance (DKSB). The program is based on humanistic psychology. The target audience of the program are all parents but adaption to more specific target audiences, as for instance single parents, stepfamilies, certain age groups or educators is possible.
As a result, the document, which used the informal slang of black South African youth, did not effectively communicate with its target audience. After the dissemination of the document, Van der Land used focus groups and interviews of a sample of the target audience to discover what improvements should be made. Upon considering the audience's ...
To get the word out to their target audience in the inner cities, they hired Evelyn Davis from the Urban League, whom Michael Davis called "remarkable, unsinkable, and indispensable", [54] as the Workshop's first Vice President of Community Relations and head of the Workshop's Community Educational Services (CES) division. [53]
It is published by the Division of Chemical Education of the American Chemical Society and was established in 1924 by Neil Gordon. [1] The journal covers research on chemical education, and its target audience includes instructors of chemistry from middle school through graduate school and some scientists in commerce, industry, and government. [2]
Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics.
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...