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The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design. Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meanings of color in our lives. According to Jung, "colours are the mother tongue of the subconscious." [4]
Avicenna (980–1037), seeing color as of vital importance both in diagnosis and in treatment, discussed chromotherapy in The Canon of Medicine. He wrote that "color is an observable symptom of disease" and also developed a chart that related color to the temperature and physical condition of the body. His view was that red moved the blood ...
The highly unreliable nature of human memory is well documented and accepted amongst psychologists. Some research suggests a 'blue retrospective' which also exaggerates negative emotions. Though it is a cognitive bias which distorts one's view of reality , it is suggested that rosy retrospection serves a useful purpose in increasing self-esteem ...
Memory implantation techniques were developed in the 1990s as a way of providing evidence of how easy it is to distort people's memories of past events. Most of the studies on memory implantation were published in the context of the debate about repressed memories and the possible danger of digging for lost memories in therapy. The successful ...
Object memory involves processing features of an object or material such as texture, color, size, and orientation. It is processed mainly in the ventral regions of the brain. A few studies have shown that on average most people can recall up to four items each with a set of four different visual qualities.
From a color psychology perspective, red demands visual attention and communicates dynamic, strong, and confident feelings, according to Sawaya. Just think about Coca-Cola’s iconic ad campaign ...