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Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes. For example, the company introduced large floor displays with fitting charts so that women could find the right size without a custom fitting. [4]
Bra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso , and one or more letters that indicate the breast cup size.
One such option is the Playtex 18-Hour Ultimate Lift Wireless Full-Coverage Bra, which is so popular that it’s racked up over 46,000+ five-star ratings from shoppers who say it is "the best ...
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
With that in mind, we wanted to find all of the best low-cut bras on the market, so we separated them into different categories based on cup size for your shopping convenience.
It’s great for smaller chests if you want to enhance your natural size, but even larger cups swoon over the “va va voom” effect this bra can offer. See it! Best T-Shirt Bra: Maidenform Women ...