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JLR builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-road vehicle. Currently, the Land Rover range consists solely of upmarket and luxury sport utility vehicles. Land Rover was granted a Royal Warrant by King George VI in 1951.
From 1995, other marques were added with the acquisition of Mercedes-Benz, Ferrari and Audi franchises in Bristol, Loughborough and Leeds. In 1996 the group opened Land Rover, Jeep and Porsche dealerships in Stockport and Reading. The group floated on the London Stock Exchange in 1997, as the Sytner Group PLC. [8]
Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover, also known as JLR, and is a British multinational automobile manufacturer which produces luxury vehicles and SUV and has its head office in Whitley, Coventry, United Kingdom.
Rovers North has been a direct distributor of Land Rover Genuine Parts since 1985. [3] Rovers North offers its ProLine parts alongside the genuine parts. Sourced from a variety of manufacturers, ProLine is an alternative when a Genuine Part is no longer available or a lower cost replacement is preferred.
Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013. Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars.
More than 2,000 jobs were lost as a result of the factory's closure. It was demolished soon after. The only physical remnant of the Rootes Group still in existence is the Whitley research and development centre - originally established during the Chrysler era, but subsequently sold by PSA and is now owned by Jaguar Land Rover.