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The first microbrands debuted in the early to mid-2000s. With the advent of the Internet, brands were able to distribute watches directly to consumers within e-commerce, without taking on the overhead usually associated with luxury goods such as retail locations, marketing budgets, and other associated costs.
This list is a duplicate of Category:Watch brands, which will likely be more up-to-date and complete. Manufacturers that are named after the founder are sorted by surname. Names in this list require an article about the watch brand or watchmaker
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Watch brands (10 C, 144 P) I. Individual watches ... List of Swiss watch manufacturers; Mechanical watch; Micro (watches)
The company Relojes Micro, founded previously but known at least since 1956 [1] by its trademark Micro, [2] is a Spanish historical manufacturer of alarm clocks, mantel clocks, wristwatches, automatic watches, specializing in pouch alarm clocks for many years, being one of the leading companies in the sector in Spain. [3]
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. [1] The majority of microbrands are owned by a microbusiness, though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools.
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