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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
The Hertz Corporation announced the company would purchase of Dollar Thrifty Automotive Group for US$2.3 billion (equivalent to $3 billion in 2023) on November 19, 2012. [ 17 ] As a result of the impact of the COVID-19 pandemic on tourism , on April 30, 2020, Hertz announced that it has missed lease payments on its fleet and was seeking support ...
Hertz Dealer Direct – A B2B platform developed by Hertz that allows for sales and services directly to automobile dealerships through an online portal and hertz representatives. Hertz Rent2Buy Program – An online platform that allows consumers to reserve active rental vehicles for a test drive for up to 3 days at a low rental rate.
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Thrifty Car Rental was established in 1958. [2] [3] The company completed an initial public offering (IPO) of common stock in 1987.It would grow in size by purchasing Ohio-based Snappy Car Rental for US$40,000,000 (equivalent to $98,319,463 in 2023) in May 1989.
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