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2. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Each of the 40+ filters corresponds to one of Google's web performance best practices rules. Since the PageSpeed module is an open-source library, it is frequently updated by numerous developers worldwide. It can be deployed by any individual site, hosting providers, or CDNs. [9]

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

6. Web standards - Wikipedia

   en.wikipedia.org/wiki/Web_standards

   Web standards are the formal, non-proprietary standards and other technical specifications that define and describe aspects of the World Wide Web.In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods.

7. Web server benchmarking - Wikipedia

   en.wikipedia.org/wiki/Web_server_benchmarking

   Load testing (stress/performance testing) a web server can be performed using automation/analysis tools such as: Apache JMeter, an open-source Java load testing tool; ApacheBench (or ab), a command line program bundled with Apache HTTP Server; Siege, an open-source web-server load testing and benchmarking tool; Wrk, an open-source C load ...