When.com Web Search

Search results

1. Results From The WOW.Com Content Network

2. Marketing information system - Wikipedia

   en.wikipedia.org/wiki/Marketing_information_system

   A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...

3. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

4. Digital marketing system - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing_system

   A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS (Software as a service) products. It combines a content management system (CMS) with data centralization and syndication across the web, mobile, scannable surface, and social channels.

5. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   System focus. CRM – System (created for internal use) designed based on job function and products. Web applications designed for a single department or business unit. eCRM – System (created for external use) designed based on customer needs. Web application designed for enterprise-wide use. System maintenance and modification

6. Market intelligence - Wikipedia

   en.wikipedia.org/wiki/Market_intelligence

   Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise.

7. Management information system - Wikipedia

   en.wikipedia.org/wiki/Management_information_system

   Executive information system (EIS) is a reporting tool that provides quick access to summarized reports coming from all company levels and departments such as accounting, human resources and operations. Marketing information systems are management Information Systems designed specifically for managing the marketing aspects of the business.