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Sales manager is the typical title of someone whose role is sales management. The role typically involves talent development . Churchill mentioned that the antecedents of sales performance are based on the meta-analysis for the period 1918- 1982 (76 years of previous research work). [ 1 ]
The planning and implementation of organized training programs for professional selling, sales management, and marketing. Sharing Knowledge: The establishment of discussion forums, for example, web meetings, online networking and conferences which enable members to share sales and marketing experiences and knowledge.
A comprehensive survey of over 11,000 frontline salespeople and 7,000 sales manager was conducted by The Blackdot [10] which identified that a well defined sales process is the key driver for sales performance. The benchmark study also identified 5 distinctive groups of people existing in every organization:
Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume.
The main enablers are the following: the capacity to learn from previous mistakes, the ability to make changes, the discipline, the existence of an S&OP department, the top management support, the cross-functional integration, the performance evaluation, the information system, the training on S&OP, the commitment of participants, well assigned ...
A certification is a third-party attestation of an individual's level of knowledge or proficiency in a certain industry or profession. They are granted by authorities in the field, such as professional societies and universities, or by private certificate-granting agencies.