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Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007.
The theory was developed from the situational theory of publics (STP) and claimed it is “an extended and generalized version” of STP. [1] This theory has an assumption that “the more one commits to problem resolution, the more one becomes acquisitive of information pertaining to the problem, selective in dealing with information, and ...
Effective crisis communication can help organization maintain and/or enhance their reputation in the face of a crisis. Organization should adopt a proactive approach to crisis communication, that involves being transparent and honest about the situation, acknowledging any mistakes or shortcomings, and taking responsibility for addressing the ...
Meaning making refers to crisis management as political communication. Terminating a crisis is only possible if the public leader correctly handles the accountability question. Learning, refers to the actual learning from a crisis is limited. The authors note, a crisis often opens a window of opportunity for reform for better or for worse.
Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” [1]
Please help improve this article by introducing more precise citations. ( June 2017 ) ( Learn how and when to remove this message ) The Vroom–Yetton contingency model is a situational leadership theory of industrial and organizational psychology developed by Victor Vroom , in collaboration with Philip Yetton (1973) and later with Arthur Jago ...
The situation awareness of the team as a whole, therefore, is dependent upon both a high level of SA among individual team members for the aspects of the situation necessary for their job; and a high level of shared SA between team members, providing an accurate common operating picture of those aspects of the situation common to the needs of ...
The paper then defines crisis communication largely in terms of what is and is not a legitimate crisis situation, and how the word is improperly used in many context today. [3]: 346–349 It is continued by briefly explaining each of the three approaches that are used to create the blended methodology.