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SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, [2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers [who?] promote its products. [1] [3] [non-primary source needed]
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Morphe Cosmetics, also known as Morphe Brushes [1] and legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles-cosmetics and beauty manufacturer founded in 2008. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media ...
Tarte's most obscure brand trip was to the island of Bora Bora. However, the brand experienced backlash due to how elaborare and unrelated the brand trip was. Despite, backlash, Tarte continues to be a popular topic of conversation, which increases the brand engagement. [6] Tarte Cosmetics was founded by Maureen Kelly. [7]
Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. [1] Current products include lip, eye, complexion and body products. [2] They are best known for their Naked collection, which includes 12 different eye shadow palettes.
Their brand is known for their affordable pricing (many of their products range in price from $5-$20) and collaborations based on current trends in social media. Their makeup is also cruelty-free (meaning without the testing of animals.) The company also has a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body ...
[46] [11] Additionally, Rare Beauty is the fastest-growing celebrity beauty brand on social media. [11] The company gained 400,000 TikTok followers and more than 600,000 Instagram followers in February 2023. [11] The brand has more than 6.4 million followers on Instagram, [47] and more than 3.4 million on TikTok. [48]
After many years of attending the International Make-Up Artists Trade Show in Los Angeles (IMATS LA), a renowned beauty and cosmetics convention, the brand failed to show in 2014. [19] Members of the online beauty community believed that this was a consequence of a petition that was established to boycott the brand at IMATS NYC (International ...