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A trade secret is a form of intellectual property comprising confidential information that is not generally known or readily ascertainable, derives economic value from its secrecy, and is protected by reasonable efforts to maintain its confidentiality. [1] [2] [3] Well-known examples include the Coca-Cola formula and the recipe for Kentucky ...
It can however be difficult to secure sufficient budget and resources as losses due to intellectual property infringement are difficult to quantify. [ 9 ] [ 10 ] Methods exist to quantify the return on investment of elements of a brand protection strategy such as the use of product authentication systems, yet organisations must first ...
The company then developed technology called Marlin, with mixed success. The continued emphasis on intellectual property caused the company to be called a "patent troll". [23] Huawei Technologies announced it would license Marlin in 2011. [24] A 2007 venture using Marlin with Pioneer Corporation called SyncTV had an investment from HTC ...
Intellectual property – intangible assets such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress, and in some jurisdictions trade secrets.
A celebrity bond is commercial debt security issued by a holder of fame-based intellectual property rights to receive money upfront from investors on behalf of the bond issuer and their celebrity clients in exchange for assigning investors the right to collect future royalty monies to the works covered by the intellectual property rights listed in the bond. [1]
The term "intellectual property" began to be used in the 19th century, though it was not until the late 20th century that intellectual property became commonplace in most of the world's legal systems. [6] Supporters of intellectual property laws often describe their main purpose as encouraging the creation of a wide variety of intellectual ...
Agreement on Trade-Related Aspects of Intellectual Property Rights, Marrakech, 1994-04-15, came into force 1995-01-01 [4] PLT Patent Law Treaty, Geneva, 2000-06-01, came into force 2005-04-28 [5] The list below was taken from details supplied by WIPO and the WTO. Dates quoted are the date on which the treaty came into effect for a given country.
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce. IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking ...