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YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Alphabet's Google. The service is designed with an interface that allows users to simultaneously explore music audios and music videos from YouTube-based genres, playlists and recommendations.
In October 2015, after initially offering "Music Key"—a subscription bundling Play Music All Access with ad-free viewing of music content on YouTube, [52] [53] Google launched YouTube Red— which extended ad-free access to all videos on the platform, and added premium original video content in an effort to compete with services such as ...
These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ...
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Google's other music streaming service Play Music was merged with YouTube Music in May 2020, as the latter is a more recognized brand. [166] Support for the dedicated YouTube application on the Sony PlayStation Vita game console was deprecated in January 2015, for the Nintendo Wii and Wii Mini in June 2017, and for the Nintendo 3DS in August 2019.
The YouTube Music Awards (commonly abbreviated as YTMA) was an awards show presented by the American video platform YouTube to honor the best in the music video medium.