Ads
related to: mass communication theory mcquail
Search results
Results From The WOW.Com Content Network
Denis McQuail was born in Wallington, London on 12 April 1935 to Irish immigrant parents Annie (née Mullan) and Christopher McQuail. [4] After schooling at St Anselm's college in Birkenhead, where he showed an aptitude for languages, he spent his national service in the Intelligence Corps learning Russian and studied history at Corpus Christi College, Oxford. [4]
In 1969 Jay Blumler and Denis McQuail studied the 1964 election in the United Kingdom by examining people's motives for watching certain political programs on television. By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7]
Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication has moved from theories including the hypodermic needle model (or magic bullet theory) to more modern theories such as computer-mediated communication. [citation needed]
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.
John C. Nerone, Last Rights: Revisiting Four Theories of the Press, University of Illinois Press (1995), On Social Responsibility, pp. 77–100. Reprinted in McQuail's Reader in Mass Communication Theory, John C. Nerone, “Social Responsibility Theory,” Ch. 15.
Created by Denis McQuail, a prominent communication theorist who is considered to be one of the most influential scholars in the field of mass communication studies. McQuail organized effects into a graph according to the media effect's intentionality (planned or unplanned) and time duration (short-term or long-term). See Figure 1. [20]
McQuail, Dennis (2005). McQuail's Mass Communication Theory: Fifth Edition, London: Sage. Mehan, Hugh (1991). Sociological Foundations Supporting the Study of Cultural Diversity. National Center for Research on Cultural Diversity and Second Language Learning. White, Graham (1977). Socialisation, London: Longman.
Sven Windahl (born May 1, 1942) is a Swedish professor of communication studies as well as a consultant in the field of organizational communication.His most influential work [1] is the book Using Communication Theory from 1989, co-authored with Dr. Benno Signitzer and Jean T. Olson.