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Brannock Device [1] Brannock Device at shoe museum in Zlín, Czechia. The Brannock Device is a measuring instrument invented by Charles F. Brannock for measuring a person's shoe size.
Typically, this will be the shortest length deemed practical; but this can be different for children's, teenagers', men's, and women's shoes - making it difficult to compare sizes. In America, the baseline for women's shoes is seven inches and for men's it is 7 1 / 3 in.; in the UK, the baseline for both is 7 2 / 3 in. [2]
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
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As this was largely successful in men, the same approach was attempted in the early 20th century for women using the bust as the sole measurement. [3] However, this proved unsuccessful because women's bodies have far more variety in shape. The hourglass figure is frequently used as an industry standard, but only 8% of women have this body shape ...
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