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Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] This style of communication relies on the way one's brain perceives the outside images.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Kinetic typography is therefore categorised according to behaviours or action, rather than appearance. In classification, kinetic typography is a form of temporal typography (typography that is presented over time). It is distinct from other forms of temporal typography including 'serial presentation', which involves the sequential presentation ...
A letterform, letter-form or letter form is a term used especially in typography, palaeography, calligraphy and epigraphy to mean a letter's shape. A letterform is a type of glyph, which is a specific, concrete way of writing an abstract character or grapheme.
Adobe's Myriad was used in Apple's marketing 2002–2017. San Francisco Font. In 2002, Apple gradually started using a variant of the Adobe Myriad font family in its marketing and packaging. As new revisions of its products were released, the text changed from the serif Apple Garamond to the sans-serif Myriad Apple.
In typography, a runaround is where the ends of lines of text are adjusted to conform to a box or irregular shape, rather than a simple vertical column margin. This is done where an image or other content (known as an intrusion ) occupies part of a column, with the text conforming to the shape of the object.
Impact is a sans-serif typeface in the industrial or grotesque style designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry of Sheffield. [1] It is well known for having been included in the core fonts for the Web package and distributed with Microsoft Windows since Windows 98.