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FARRA Design Center is a privately held home products retail store that sells imported furniture and home accessories. The company originated in Beirut, Lebanon, and started as a raw material supplier. The first FARRA store opened in Downtown Beirut in 1976 then moved to Dekwaneh in the early 1980s.
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ABC claims many innovations in Lebanese and Middle Eastern retail, such as fixed prices (when bargaining was the tradition), employing women in its sales force, advertising, opening the Middle East's first "international standard" open-air mall, banning smoking, implementing waste management, opening the largest private photovoltaic plant in Lebanon and introducing magnetic gift cards.
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Pages in category "Furniture companies of Lebanon" This category contains only the following page. This list may not reflect recent changes. F. Farra Design Center
The department store is located on Calle Real and is also claimed to be the first to introduce the "fixed price" policy in merchandising in the country and was known to be "the store that sold everything from needle to anchor." It offered groceries, hardware, stationery, toys, watches, jewelry, machinery, buttons, threads etc. [142]