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Systematic new product development focuses on creating a process that allows for the collection, review, and evaluation of new product ideas. [ 33 ] Having a way in which employees, suppliers , distributors , and dealers become involved in finding and developing new products is important to a company's success. [ 34 ]
Classification by levels of novelty include new only to the firm, new to the industry in the country or to the operating market of the firm, or new to the world. [19] Existing product development is a process of innovation where products/services are redesigned, refurbished, improved, and manufactured which can be at a lower cost. This will ...
It refers to an approach used in product development in which functions of design engineering, manufacturing engineering, and other functions are integrated to reduce the time required to bring a new product to market. [1] By completing the design and manufacturing stages at the same time, products are produced in less time while lowering cost.
Launching a new product is time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. [2] Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. [3] [4]
In new product development, product, packaging, positioning and advertising information can be collected through researching to confirm a new product proposition. In diagnostic studies, qualitative research is used to determine how the brand image has changed since the start of an advertising campaign .
Product design is the process of creating new products for businesses to sell to their customers. [1] It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products. [2] Thus, it is a major aspect of new product development. Product Design Process: