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Imperial Blue, abbreviated to IB and also known as Seagram's Imperial Blue, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1997. [1] It is a blend of Indian grain spirits with imported Scotch malts. [2] It is commonly available in 750ml, 375ml and 180ml bottles, and also available in 90ml bottles. [1]
To extend its consumer scope ABD introduced premium versions of Officer's Choice namely Officer's Choice Blue, and Officer's Choice Black. [1] The black variety is a blend prepared using Indian grain spirits and rare Scotch malts that have been aged in charred oak barrels.
The brand name, the onion-domed bottle and the blue label were registered by the L. Gorbatschow & Co. as a trademark in 1923. In 1938, Gorbatschow Liköre J. Kramer & Co. was aryanized as a Jewish company and taken over by pharmacist Otto Ludwig Heinen, who became a member of the Waffen-SS in 1939.
President's Choice – private label soft drinks line sold in supermarkets owned by Loblaw Companies Limited. PC Cola comes in two varieties, red label and blue label. Propeller Brewery – small brewery that also makes a small line of soda including Cream Soda, Ginger Beer, and Root Beer; RELOAD – energy drink
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Una Brand Desi daru. An article in the medical journal The Lancet estimated that nearly two-thirds of the alcohol consumed in India is country liquor. [citation needed] Globus spirits mentioned that India's country liquor market is about 242 million cases (over 30% of the beverage industry in India) with a growth rate of about 7% per annum. [6]
The increased consumption has raised the price of barley in India. [47] Indians prefer stronger alcoholic drinks, like whiskey, over beer, because it is cheaper and has a higher alcohol content. Indians mostly consume stronger brews. Strong beer with alcohol content in the 5-8% range accounted for 83% of the total beer sales in 2012.
Black Dog is a brand of blended Scotch whisky produced by the Indian beverage company United Spirits Limited (USL), a subsidiary of Diageo.. The Black Dog was first blended and bottled in Scotland in 1883 by James MacKinlay but since 1992 is bottled and marketed in India. [2]