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In the field of psychology, cognitive dissonance is described as the mental phenomenon of people existing with unwittingly and fundamentally conflicting cognition. [1] Being confronted by situations that challenge this dissonance may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. [2]
This perception of Franklin has been cited as an example within cognitive dissonance theory, which says that people change their attitudes or behavior to resolve tensions, or "dissonance", between their thoughts, attitudes, and actions. In the case of the Ben Franklin effect, the dissonance is between the subject's negative attitudes to the ...
Researchers (Read 1991) have found within Gestalt psychology an integrated model of explaining attitude change that incorporates neuroscientific and social psychological concepts. [1] Theories of cognitive dissonance as well as its alternatives are based on the assumption that the attitudes and beliefs one holds are fixed entities.
Dissonance is bothersome in any circumstance but it is especially painful when an important element of self-concept is threatened. For instance, if the smoker considered himself a healthy person, this would cause a greater deal of dissonance than if he considered himself an unhealthy person because the dissonant action is in direct conflict ...
Ambivalent prejudice is a social psychological theory that states that, when people become aware that they have conflicting beliefs about an outgroup (a group of people that do not belong to an individual's own group), they experience an unpleasant mental feeling generally referred to as cognitive dissonance.
Vicarious cognitive dissonance was first proposed and demonstrated in a series of three closely related studies by Norton et al. (2003). [3] Drawing upon social identity theory, the researchers tested the hypothesis that dissonance could be felt through witnessing attitude-discrepant behavior from an in-group member that one identifies with.
Attribution theory. Salience; Naïve realism; Cognitive dissonance, and related: Impression management; Self-perception theory; Information-processing shortcuts , [61] including: Availability heuristic — estimating what is more likely by what is more available in memory, which is biased toward vivid, unusual, or emotionally charged examples [6]
Cognitive dissonance theory insists that dissonance is a psychological state of tension that people are motivated to reduce (Festinger 1957). Dissonance causes feelings of unhappiness, discomfort, or distress. Festinger (1957, p. 13) asserted the following: "These two elements are in a dissonant relation if, considering these two alone, the ...