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In 1970, Tropicana orange juice was shipped as finished goods via refrigerated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 65-car unit trains a week, each carrying around 1 million US gallons (830,000 imp gal; 3,800 m 3 ) of juice. [ 12 ]
According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.
The orange juice giant lost 20% of sales in less than two months in 2009 after ... had a seismic shift on the juice industry. Not only did Tropicana unit sales plummet 20% from Jan. 1 to Feb. 22 ...
Former Tropicana refrigerator car. In 1970, Tropicana orange juice was shipped in bulk via insulated boxcars in one weekly round-trip from Bradenton, Florida, to Kearny, New Jersey. By the following year, the company was operating two 60-car unit trains a week, each carrying around 1,000,000 US gallons (3,800,000 L; 830,000 imp gal) of juice.
Commercial orange juice with a long shelf life is made by pasteurizing the juice and removing the oxygen from it. This removes much of the taste, necessitating the later addition of a flavor pack, generally made from orange products.
Anthony Talamo Rossi (September 13, 1900 – January 24, 1993) was an Italian-born American who founded Tropicana Products, a producer of orange juice, in 1947 in Bradenton, Florida. It grew from 50 employees to over 8,000 in 2004, expanding into multiple product lines and becoming one of the world's largest producers and marketers of citrus juice.
In 1970, Tropicana orange juice was shipped in bulk via insulated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 60-car unit trains a week, each carrying around 1 million US gallons (0.83 × 10 ^ 6 imp gal; 3,800 m 3) of juice. On June 7, 1971, the "Great White Juice ...
In the world of advertising, the Tropicana disaster of 2008-09 is already legendary as a failed product debut. The orange juice container redesign by controversial brand guru Peter Arnell ...