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Digital marketing effectively began in 1990 when the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already large enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list brokers. [9]
Vine, a short-form video sharing service where users can share six-second-long looping video clips, is founded by Dom Hofmann, Rus Yusupov, and Colin Kroll. [43] [44] 2012 December Companies Snapchat adds the ability to send video snaps in addition to photos. [45] 2013 June 13 Product Instagram launches video sharing. [46] 2015 January 27 Products
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
1985: Case formally launches Quantum Computer Services from the "ashes" of Control Video, starting the company that would become AOL. 1989 : Quantum Computer Services is renamed America Online.
The term motion graphics originated with digital video editing in computing, perhaps to keep pace with newer technology. Graphics for television were originally referred to as Broadcast Design. Graphics for television were originally referred to as Broadcast Design.
Decade Description Late 1970s– 1980s Much of online advertising during this time period is done through Email, in the form of spamming. [1] Such activities have continued to this day, but became much more common after the ban against the commercial use of the internet was lifted in 1991.
Motion picture film editing is a predecessor to video editing and, in several ways, video editing simulates motion picture film editing. Video editing was first introduced with the use of linear video editing, which was performed before digital software. Followed by video editing software on non-linear editing systems (NLE).
the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions; the history of marketing thought refers to an examination of the ways that marketing has been studied and taught