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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Examples of standard web advert sizes, from the IAB recommendations published Nov 2009: Date: 23 January 2010: Source: ... Banner blindness; Digital display advertising;
These banners are standard IAB sizes: Banner 1. 468X60 file name: wiki_by_robin_468_60.jpg Banner 2. 234X60 file name: wiki_by_robin_234_60.jpg Please use them freely!
If you are producing a banner and want it to be able to fit in a standard banner slot, it should match one of the sizes given at standard banner sizes. Please group by and give the size to make it easy for people to find the banner which will fit their space.
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A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms ...