Ads
related to: betty crocker cookbook ring-bound
Search results
Results From The WOW.Com Content Network
The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]
Her methods were distinct from the other cookbooks of the time, which featured many complex recipes, while her style was simple and conversational. By providing an interesting and easy to read cookbook for the middle class, The Joy of Cooking became the main reference book for many mid-century American cooks. [8] [11] [16] [23] [24]
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
From the classic 'Joy of Cooking' to newcomers like 'The Wok', and 'Zahav', flip through the favorites for inspiration, as a guide, or simply for fun
While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks. Others included Betty Crocker’s Cookbook for Boys and Girls and various updated editions of the picture cookbook released subsequently. [6] Betty Crocker's Cook Book for Boys and Girls, published 1957
For many years Golden Press was publisher of Betty Crocker cookbooks. Often these were issued in a three-ring binder format so recipe pages could be removed for easy consultation while cooking. Western produced games such as Trivial Pursuit and Pictionary until Hasbro bought that division in 1994. [35]