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DUB was founded in January 2000 by Myles Kovacs, Haythem Haddad, and Herman Flores, who continue to head the company located in Santa Fe Springs, CA. [2]The magazine also launched the DUB Magazine Custom Auto Show & Concert, a nationwide car show and concert tour that spans 16 United States cities.
Launched in collaboration with DUB Magazine in 2002, [3] the line presents officially licensed vehicles with custom rims, lowered ride height and special in-car entertainment systems. Dubs, so named for their 20-inch or bigger wheels, are among the company's best sellers and the most visible in retail outlets. [2]
Custom wheels come in many different finishes. The most common custom wheel finishes are Chrome, Polished and Painted. Chrome wheels consist of traditional chrome plating as well as the new process of PVD (Physical Vapor Deposition) Chrome. PVD chrome wheels are protected with a clear coat and are now being introduced by several wheel companies.
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Myles Kovacs is an American entrepreneur and cofounder of automotive magazine DUB, founded in 2000. He is of Japanese and Hungarian origin and spent his younger years in East Los Angeles. Kovacs graduated from nearby Schurr High School in Montebello, California.
The 2013 model year DUB Edition includes 22-inch-deep concave custom made satin black TIS wheels with Pirelli tires, lower sport suspension, custom body kit, tinted windows, taillights, emblems and plush diamond patterned suede seats. It was built by DUB Magazine. [56] The vehicles were unveiled at the 2012 SEMA Show. [57] [58]