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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]
The product is a sangria packaged in a 12 fl. oz. glass bottle. The California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Associates, and the drink was eventually also sold in a 2-liter bottle.
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Chilled in 60 seconds: This beverage cooler is a game changer, and it's on sale for $20. Yahoo Life Shopping Editors. ... Also very chill: Right now, it's on sale for just $20 (down from $25). ...
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