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Scarcity, in the area of social psychology, works much like scarcity in the area of economics. Scarcity is basically how people handle satisfying themselves regarding unlimited wants and needs with resources that are limited. [1] Humans place a higher value on an object that is scarce, and a lower value on those that are in abundance.
Scarcity affects the functioning of the brain at both a conscious and subconscious level, and has a large impact on the way one behaves. The authors suggest that scarcity has a tendency to push us into a state of tunneling: a focus primarily on the scarcity of a resource, and a resulting neglect of everything else “outside” the tunnel. When ...
[1] Scarcity is the limited availability of a commodity, which may be in demand in the market or by the commons. Scarcity also includes an individual's lack of resources to buy commodities. [2] The opposite of scarcity is abundance. Scarcity plays a key role in economic theory, and it is essential for a "proper definition of economics itself". [3]
People with an abundance mindset believe that there are enough resources for everyone, and see the glass as half-full; those with a scarcity mindset believe that there is a limited number of resources, and see the glass as half-empty. [63]
Zero-sum thinking perceives situations as zero-sum games, where one person's gain would be another's loss. [1] [2] [3] The term is derived from game theory.However, unlike the game theory concept, zero-sum thinking refers to a psychological construct—a person's subjective interpretation of a situation.
A Venn diagram of Comfort zone outside of which the optimal performance zone is present. Danger zone is marked in red. A comfort zone is a familiar psychological state where people are at ease and (perceive they are) in control of their environment, experiencing low levels of anxiety and stress.
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Uncertainty is a major factor that encourages the use of social proof. One study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof when their own experiences with the product were ambiguous, leaving uncertainty as to the correct conclusion that they should make.