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The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good.
Frederick Carleton “Rick” Ralston is associated with transforming T-shirts from underwear into outerwear. Reporter Sharon Nelton of BNET titled Ralston as “the T-shirt king of America and the father of the modern T-shirt.” [1] In the summer of 1960, as a teenager just out of high school in Montebello, California, Ralston spray-painted a design on a T-shirt.
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This later inspired the name "Big Dog" for the brand. [3] However, an alternate version of the story describes Gib Mann, a designer at the company, using the term "Big Dog" throughout conversation when he first joined Sierra West. Mann and Joy Moran designed skirt-like soccer shorts for Patagonia employee and soccer fan, Roger McDivitt.
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