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The Chrysler World Headquarters and Technology Center (CTC) is the North American headquarters and main research and development facility for the automobile manufacturer Stellantis. The 504-acre (204 ha) complex is located next to Interstate 75 in Auburn Hills, Michigan , a northern suburb of Detroit .
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [19] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
The company responded to the increasing number of low-priced cars—including the $600 Ford Model N, the high-volume Oldsmobile Runabout at $650, [7] the $485 Brush Runabout, [8] the Black at $375, [9] the $500 Western Gale Model A, [10] and the bargain-basement Success an amazingly low $250 [7] —by introducing the Model 25, their cheapest four yet. [11]
In February 2019, Fiat Chrysler announced plans to invest $4.5 billion in manufacturing in Michigan. [57] The plant is estimated to create nearly 6,500 jobs. Plans include $1.6 billion to build a Jeep factory in Detroit. [58] In May 2019, Fiat Chrysler proposed merging its business with Renault [59] but it was later withdrawn. [60]
Located at Kennedy Road/Steeles Avenue. Acquired as part of Chrysler's takeover of American Motors. Pillette Road Truck Assembly: Windsor, Ontario: 1974: 2003: Dodge Ram Van, Plymouth Voyager: K Also called Windsor Plant 6. Demolished and is now a Chrysler warehouse – the Chrysler Logistics Centre. Colombia: Colmotores-Chrysler: Bogotá: 1965 ...