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Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
"This is a Burger King town" (1986, used with the previous slogan) "Where's Herb?" (1986) "Mo Beef, Betta Taste" (In an ad featuring Mr. T, for 1/3 lb Whopper, 1985) "Aren't you doubly hungry for Burger King now?" (In an ad promoting the Bacon Double Cheeseburger, 1982) "Aren't you thirsty for Burger King now?" (In an ad promoting a Coca-Cola ...
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [ 1 ]
Shortly after the acquisition of Burger King by TPG Capital, L.P. in 2002, its new CEO Brad Blum set about turning around the fortunes of the company by initiating an overhaul of its flailing advertising programs. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which completely reorganized its ...
This category contains advertising campaigns for the international fast-food restaurant chain Burger King The main article for this category is Burger King advertising . Pages in category "Burger King advertising"
The company intended to utilize these funds to increase its advertising presence in the United States at a time when corporate advertising costs were falling, which would allow an increased media presence of approximately 25% from the previous year (2008). [62]
2006: Burger King is listed on the NYSE with the stock symbol BKC when the chain goes public in an IPO. [5] 2009: Company opens its 12,000th store, located in Beijing. [95] 2010: Brazil-based 3G Capital acquires Burger King in a deal worth $3.26 bn/BRL$5.6 bn. [5] [96] 2011: Burger King begins a yearlong revamp of its menu and advertising ...
The original advertisements were used to promote the Burger King Every Day Value Menu and BK Dinner Baskets. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the failure of its 1980s Where's Herb? campaign.
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