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In cross-cultural psychology, uncertainty avoidance is how cultures differ on the amount of tolerance they have of unpredictability. [1] Uncertainty avoidance is one of five key qualities or dimensions measured by the researchers who developed the Hofstede model of cultural dimensions to quantify cultural differences across international lines and better understand why some ideas and business ...
Uncertainty avoidance (UAI): The uncertainty avoidance index is defined as "a society's tolerance for ambiguity", in which people embrace or avert an event of something unexpected, unknown, or away from the status quo. Societies that score a high degree in this index opt for stiff codes of behavior, guidelines, laws, and generally rely on ...
Philippe d'Iribarne graduated from École polytechnique of France and from Institut d'études politiques de Paris.. He is one of the most notable critics of the limitations of the works of Geert Hofstede, expressing concern that "a theory of culture that considers culture to be ‘shared meaning’ does not allow for representation of the forms of unity and continuity."
Hofstede was a researcher in the fields of organizational studies and more concretely organizational culture, also cultural economics and management. [5] He was a well-known pioneer in his research of cross-cultural groups and organizations and played a major role in developing a systematic framework for assessing and differentiating national cultures and organizational cultures.
Hofstede's theory identified six dimensions of culture: power distance, individualism vs collectivism, uncertainty avoidance, masculinity vs femininity, short-term vs long-term orientation, and indulgence vs self-restraint.
Uncertainty Avoidance Index (UAI) deals with a society's tolerance for uncertainty and ambiguity; it ultimately refers to man's search for Truth. Countries having high uncertainty avoidance have very strict rules of belief and behaviour and they are intolerant of ideas or behaviour otherwise.
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Hofstede & Bond (1984) define uncertainty avoidance as "the degree to which people feel threatened by ambiguous situations, and have created beliefs and institutions that try to avoid these." [ 18 ] Stephan & Renfro (2002) thus suggest that cultures which hold norms and laws as very important are likely to perceive threat from "unfamiliar groups."