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  2. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Lighthouse_(software)

    Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information. It also includes the ability to test progressive web applications for compliance with standards and

  3. Xenu's Link Sleuth - Wikipedia

    en.wikipedia.org/wiki/Xenu's_Link_Sleuth

    The program follows links to other pages, and checks the links on those pages also, so it is possible to check an entire site for broken links in one session. Xenu displays a continuously updated list of URLs which can be sorted according to different criteria. [ 2 ]

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  5. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

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  7. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:

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