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  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The rational choice model, also called rational choice theory refers to a set of guidelines that help understand economic and social behaviour. [1] The theory originated in the eighteenth century and can be traced back to the political economist and philosopher Adam Smith . [ 2 ]

  3. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  4. Rationalization (economics) - Wikipedia

    en.wikipedia.org/wiki/Rationalization_(economics)

    There are four primary assumptions about human nature that form the foundation of RCT as a model of economic rationalization: 1). the decisions and subsequent behavior of an individual are inherently rational as a result of accurately and logically factoring both the rewards and costs of the proposed choice; 2). the reward will logically and ...

  5. Preference (economics) - Wikipedia

    en.wikipedia.org/wiki/Preference_(economics)

    The logical properties that preferences possess also have major effects on rational choice theory, which in turn affects all modern economic topics. [ 3 ] Using the scientific method , social scientists aim to model how people make practical decisions in order to explain the causal underpinnings of human behaviour or to predict future behaviours.

  6. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    In 1956, the work of Vernon Smith showed that economic markets could be examined experimentally rather than only theoretically, and reinforced the importance of rationality and self-interest within economic models. According to rational choice theory, consumers' behavior depends on three reasons. The first reason is that the degree of emotional ...

  7. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Rational choice theory, a cornerstone of microeconomics, builds this postulate to model aggregate social ...

  8. Von Neumann–Morgenstern utility theorem - Wikipedia

    en.wikipedia.org/wiki/Von_Neumann–Morgenstern...

    In decision theory, the von Neumann–Morgenstern (VNM) utility theorem demonstrates that rational choice under uncertainty involves making decisions that take the form of maximizing the expected value of some cardinal utility function. This function is known as the von Neumann–Morgenstern utility function.

  9. Social choice theory - Wikipedia

    en.wikipedia.org/wiki/Social_choice_theory

    Social choice theory is a branch of welfare economics that extends the theory of rational choice to collective decision-making. [1] Social choice studies the behavior of different mathematical procedures ( social welfare functions ) used to combine individual preferences into a coherent whole.