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Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...
In March 2018, Decathlon said it planned to drop the B'Twin name completely. [2] Over approximately the following year, the company migrated the B'Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon–AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes with Shimano components. Citroën will stay on as the team's ...
Michael Leclercq is a French entrepreneur and businessman best known as the founder of Decathlon, one of the world’s largest sporting goods retailers.Established in 1976, Decathlon has revolutionized the sporting goods industry with its unique business model, emphasizing accessibility, innovation, and affordability.
In 1999, the CCM brand turned 100 years old. After a 101-year history, over 10,000,000 bikes had been manufactured in Canada bearing the CCM name. [6] As of 2004, Procycle was the largest bicycle manufacturer in Canada, building 200,000 CCM-branded bikes per year across Canada and the USA. [6]
Sporting Life in Hillcrest Mall, Richmond Hill, ON. The co-founders of Sporting Life sold a 75% stake to Fairfax in late 2011 in order to fund the retailer's expansion. The plan was to open two stores a year, with suggested locations in Vancouver, Edmonton, Calgary, and Montreal, each store being in the 30,000-50,000 square foot range.