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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR actions. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
May 10, 2021 at 11:00 AM. KUALA LUMPUR, MALAYSIA - FEBRUARY 26TH, 2017. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co ...
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
As of February of 2023, Coca-Cola had a market cap of $256.10 billion whereas Pepsi had a market cap of $241.72 billion. These projections fluctuate. These projections fluctuate. Coke vs Pepsi ...
A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [ 6 ]
The Coca-Cola vs. PepsiCo rivalry has been around for so long that it's almost an investing cliche. Look at any pair of dominant competitors, no matter the industry, and its natural to think of ...